Recently, I stumbled across an article on Observer (US), written by Kris Ruby, CEO of Ruby Media Group and on air TV contributor discussing 10 signs not to hire a publicist (or PR consultant).
Ruby talks about and I quote:
“the ton of articles floating around about why you should hire a PR firm “
I must admit, Ruby’s thoughts are spot on.
There are many sides to PR. I defend in the court of public opinion. This article focuses on hiring a Publicist. But, the consultant-client fit is the same.
I don’t wish to turn down potential clients but, expectations must be clear from the start.
Needless to say, I wanted to share this.
Please click on link below. Afterwards, if you want to talk in confidence, please get in touch: