Read one piece

read one piece; crisis management; communication

Read one piece

I stumbled across an article on Observer (US), written by Kris Ruby, CEO of Ruby Media Group and on air TV contributor discussing 10 signs not to hire a publicist (or PR consultant).

Ruby talks about and I quote:

“the ton of articles floating around about why you should hire a PR firm “

This is the flip side. I must admit, Ruby’s thoughts are spot on.

There are many sides to PR. I defend in the court of public opinion.

This article focuses on ten reasons not to hire a Publicist. And, her reasons are the same for consultant-client.

I don’t wish to turn down potential clients or pigeon-hole myself. But, I believe expectations must be clear from the start.

Needless to say, I wanted to share this. And, I urge reading one piece first:

Top 10 Signs You Shouldn’t Hire a Publicist

Some key points to take away:

  • There are no instant results
  • PR needs daily engagement. One phone or email a week will not cut it
  • Public Relations is not sales. Investing in PR is not a quick fire way for new business
  • You must be willing to drop everything if the media picks up a story.

Having worked in the industry for over 10 years’, I can quickly assess what makes a good fit.  PR is not for everyone. It is time heavy and takes a needs a lot of energy from the client as well as the consultant.

If you wish to to talk in complete confidence, I’m happy to sign non-disclosure agreements (NDA) in advance. Please get in touch to book a free 15-minute call.